Soccer-World Cup waterbreaks offer lucrative opportunity for broadcasters
By Streisand Neto LONDON, June 10 (Reuters) – With hot weather due and memories fresh of the scorching 2025 Club World Cup, FIFA has for the first time mandated three-minute hydration breaks in each half for all 104 matches of the World Cup starting this week in the U.S., Mexico and Canada. While players replenish and viewers perhaps grab some snacks, broadcasters have a big new opportunity to give advertisers […]