Adidas wants to ‘double down’ on U.S. market – regional head tells WSJ
FRANKFURT (Reuters) – Adidas, which has come under pressure after ending its lucrative Yeezy shoe partnership with Kanye West, is trying to grab a bigger slice of the U.S. sports market, the group’s regional head told the Wall Street Journal. “We want to double down on all of the things that are U.S.-centric, particularly around sport,” Rupert Campbell, the company’s North America president, was quoted as saying in an interview. […]