China turnaround challenge dwarfs Adidas’ Yeezy debacle
By Casey Hall SHANGHAI (Reuters) -A potential 500 million euro ($551 million) write-off on unsold Yeezy shoes is a headache for Adidas as it looks to implement a global turnaround – but it’s not the German sportswear giant’s biggest problem. That would be China, the world’s second-largest sportswear market, where Adidas saw sales decline 36% in its last fiscal year. “Their numbers there have been just abysmal. They’ve clearly lost […]