Lego sales rise as World Cup products draw new customers
By Helen Reid LONDON, Aug 25 (Reuters) – Lego sales jumped 21% in the first half as soccer World Cup and Formula 1 sets attracted new customers, the Danish toy brand said on Tuesday. Lego has won market share as its growth outpaces rival toymakers like Mattel and Hasbro , helped by a strategy of tie-ups with film and entertainment franchises, and producing more sets for adults as well as […]